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Marketing with Artificial Intelligence: Why and How?

Updated: Aug 13, 2023

Marketing with Artificial Intelligence (AI) is one of the most exciting and promising trends that we see in the industry. AI is used for a variety of purposes, from improving customer experience to market research, content creation, and much more.


What is Artificial Intelligence?

A digitalized hand pointing at a board that says AI

First things first, what is Artificial Intelligence?


Artificial Intelligence is focused on mimicking human intelligence and language. It works by combining large amounts of data with repetitive processing and intelligent algorithms.


With advancements in machine learning, deep learning, and natural language processing, AI has gained the ability to learn from data, recognize patterns, and make autonomous decisions. Some may say AI has surpassed human capabilities in certain areas.


Marketing with Artificial Intelligence: Why should you do it?


Robot Thinking

An AI enabled software can analyze large amounts of marketing data, then present it in a way that is easiest for humans to understand.


AI powered programs use this information to predict what customers will do next and influence their buying journey accordingly — all with minimum or no input at all from humans, which in turn leads to creating more targeted and efficient marketing campaigns.


Artificial intelligence is a powerful tool that can help you personalize your marketing messages, automate the process of tracking results, and provide insights on how to reach your target market. It can help you create engaging content, and even automate market research.


The marketing industry is already heavily influenced by AI but if you’re late to the trend – don’t worry, you can start now!


Marketing with Artificial Intelligence: How can you do it?


Here are ways to Incorporate Artificial Intelligence AI into your Marketing Strategy:



1. Customer Experience:

Example of AI improving Customer Service, through a Chat Bot on the Sephora Website.

Customer experience is essential for any business. AI can analyze websites and give businesses recommendations on how they can improve their digital presence and engagement. By understanding your target market and their behaviour, you can create an experience that is tailored to your customer's habits.


You can improve customer experience by simply adding an AI assisted chatbot to your website that can answer customer queries and provide them with the most relevant information while you’re away!



2. Ad-Targeting:

Example of AI used in Ad Targeting, a screenshot of a YouTube Ad

It’s not just about improving customer experience, but also about getting the most value out of existing data and resources. With the help of AI, businesses can select and target their audience with precision, resulting in higher customer retention rates and increased revenue.


The most popular ad platforms - Google Ads and Facebook Ads - use artificial intelligence to improve ad quality and results. AI handles ad placement, personalization, spending and analytics.


3. Email marketing:

Pre-Built Journeys in MailChimp.

Email marketing is an effective way connect with your target market and drive conversions. By sending interesting, relevant content as well as regular email updates, you can keep your subscribers engaged and informed about your brand!


With artificial intelligence, email marketers can now create campaigns with the most relevant and personalized messages to their subscriber lists. In addition, you can create automated email sequences to provide a more tailored experience for your subscribers, ultimately increasing delivery & open rates.


4. Content Creation:

AI used to generate images on Canva

There are several great reasons why artificial intelligence should be used for content creation. It can create automated content specifically for your target audience, this means you don't have to spend hours on creating content - AI generated content will do the job for you. Moreover, with the help of Natural Language Generators, AI can sound more human-like than ever!


It's a well-known fact that user-generated-content performs better than brand-generated-content. This study shows that 90% of audience's purchasing decisions are influenced by user-generated-content. AI can help you gather content posted by your customers that you can repost to increase brand recognition and reputation.


You can also generate images using AI - Canva recently added a "text to image" feature that let's you generate images by simply describing what you want to see!



Conclusion


We're not far from a world where marketing will be impossible without Artificial Intelligence!


AI can save your business a lot of time & money and it's even easy to integrate. By incorporating AI into these 4 aspects of your marketing strategy, you can make your job as a marketer much easier.


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