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Marketing with Artificial Intelligence:
Why and How?

The use of artificial intelligence in marketing is one of the most exciting and promising trends that we see in the industry. AI is used for a variety of purposes; from improving customer experience to market research, content creation, and much more.

Artificial Intelligence is focused on mimicking human intelligence and language. It works by combining large amounts of data with repetitive processing and intelligent algorithms. An AI enabled software can analyze large amounts of marketing data, then present it in a way that is easiest for humans to understand.

 

AI powered programs use this information to predict what customers will do next and influence their buying journey accordingly — all with minimum or no input at all from humans, which in turn leads to creating more targeted and efficient marketing campaigns.

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Artificial intelligence is a powerful tool that can help you personalize your marketing messages, automate the process of tracking results, and provide insights on how to reach your target market. It can help you create engaging content, and even automate market research. The marketing industry is already heavily influenced by AI but if you’re late to the trend – don’t worry, you can start now!

Here are 4 Ways to Incorporate Artificial Intelligence (AI) into your Marketing Strategy:

01.

CUSTOMER EXPERIENCE

Customer experience is essential for any business. AI can analyze websites and give businesses recommendations on how they can improve their digital presence and engagement. By understanding your target market and their needs, you can create an experience that is tailored to your customer's habits.

You can improve customer experience by simply adding an AI assisted chatbot to your website that can answer customer queries and provide them with the most relevant information while you’re away! 

🔗 Five9 offers Intelligent Virtual Assistants, Agent Assist, and Workflow Automation that can help you take the customer experience you offer to another level.

Take a look at this live chat feature on the Sephora website. It directs their audience to the most relevant pages on their website. It improves the overall experience by making purchasing from their website as easy and convenient as possible.

Sephora's Webpage with Live Chat Feature

02.

AD PERSONALIZATION

AI handles ad placement, personalization, spending and analytics. When I started working on my website, I started getting ads for website builders and content generators and here's why. It’s not just about improving customer experience, but also about getting the most value out of existing data and resources.

With the help of AI, businesses can select and target their audience with precision, resulting in higher customer retention rates and increased revenue.

The most popular ad platforms - Google Ads and Facebook Ads - use artificial intelligence to improve ad quality and results. Both platforms use AI to show their users the advertisements they would be most interested in.

Youtube Ad for Squarespace.

03.

EMAIL MARKETING

Email marketing is an effective way connect with your target market and drive conversions. By sending interesting, relevant content as well as regular email updates, you can keep your subscribers engaged and informed about your brand!

 

With Artificial Intelligence, email marketers can now create campaigns specifically for your audience and deliver the most relevant and personalized messages to their subscriber lists. In addition, you can automate email sequences based on certain pre-determined actions & conditions, ultimately increasing delivery & open rate.

 

🔗 MailChimp is the first software that comes to mind when you think of email marketing! MailChimp integrates with numerous apps and software. It is easy to use and has every feature you need to create an email marketing strategy. You can use MailChimp to design and schedule email campaigns, automate email sequences, A/B testing and report generation.

MailChimp Customer Journey

04.

CONTENT CREATION

There are several great reasons why Artificial Intelligence should be used for content creation. It can create automated content specifically for your target audience, this means you don't have to spend hours on creating content - AI generated content will do the job for you and now with Natural Language Generators (NLG), AI sounds more human-like than ever!

It's a well-known fact that user-generated content performs better than brand-generated content. This study shows that 90% of audience's purchase decisions are influenced by user-generated content. AI can help you find and collect content posted by your customers that you can repost to increase brand recognition and reputation. 

 

🔗 Scalenut is one of my favourite AI Content Generators. You can use it to generate content for blogs, social media, and ads. Create a blog within seconds with their Cruise Mode!

 Did you know? 

 You can use Artificial Intelligence (AI) to generate images. 

 

🔗Canva recently added a "text to image" feature that lets you generate images by simply describing what you want to see!

 

For Example, if you need a picture of a girl using her laptop, all you have to do is type in exactly what you want in the picture and you'll get different types of images for the same. 

Canva Text to Image Generator

In conclusion, we're not far from a world where marketing will be impossible without Artificial Intelligence! AI can save your business a lot of time & money and it's even easy to integrate. By incorporating AI into these 4 aspects of your marketing strategy, you can make your job as a marketer much easier. 

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