MANYA VERMA
Education
Graduated March 2018
Advanced Diploma,
Business Administration: Marketing
Seneca College
Toronto, ON
Graduated March 2018
High School Diploma,
Commerce with IP
Carmel Convent School
New Delhi, India
Certifications
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Inbound Marketing, HubSpot.
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Google Analytics for Beginners, Google.
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Google Ads - Measurement Certification, Google.
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Google Ads Search Certification, Google.
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Creating Optimized Web Graphics, LinkedIn.
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WordPress 5 Essential Training, LinkedIn.
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Mapping the Modern Web Design Process, LinkedIn.
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Understanding Copyright: A Deeper Drive, LinkedIn.
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Learning Excel 2016, LinkedIn.
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Web Development Foundations: Web Technologies, LinkedIn.
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Learn Social Media Monitoring, LinkedIn.
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Marketing on Instagram, LinkedIn.
Work Experience
January 2023 to Present
Social Media Specialist
Villa Charities
Toronto, ON
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Crafted an interactive social media strategy aligning with the company's mission, driving growth, awareness, and engagement.
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Produced concise, insightful reports using Meta Business Suite and Google Analytics. Analyzed performance metrics, identified trends, and provided data-driven recommendations for enhanced campaign outcomes. Leveraged analytics for continuous improvement and strategic refinements.
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Effectively managed various platforms, achieving follower growth and crafted paid campaigns for increased website traffic, leads, sales, and followers.
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Created a comprehensive content strategy, which included a detailed content calendar, copy and graphics. Collaborated with influencers, brands, and sponsors. Actively participated in company events, captured images and videos to enrich content creation efforts, elevating overall results.
August 2020 to July 2022
Business and Marketing Administrator
Dexterity Professional Development
Toronto, ON
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Crafted cohesive marketing strategies aligned with corporate goals, market dynamics, and thorough research.
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Managed Social Media Platforms, refined content calendars to mirror brand essence. Crafted captivating visuals coupled with engaging, valuable content. Developed an automated email marketing via MailChimp, streamlining communication for maximum impact.
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Initiated impactful SEO campaigns, garnering 150K+ monthly impressions and 2K+ unique visitors via Google and Facebook Ads. Continuous KPI analysis informed strategy enhancements.
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Curated multiple blogs and elevated freelance Blog submissions through meticulous SEO-focused edits, ensuring resonance and maximized visibility.
October 2021 to December 2021
Digital Marketing Consultant
Steps 2 Better Health Massage Clinic
Toronto, ON
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Acted as a freelance marketing consultant to develop and implement an integrated marketing strategy.
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Analyzed and researched trends to design a creative brief for the brand identity.
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Assisted in setting up and optimizing analytics tools for tracking visitors' behaviors.
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Collaborated to develop a content strategy for all social media platforms, designed various post templates for future use.
January 2020 to April 2020
Team Member
Seneca Student Federation
Toronto, ON
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Coordinated services for events, such as accommodation and transportation for participants, facilities, catering and decor.
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Maintained records of event aspects, including financial details.
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Engaged with students, providing informed responses about products and promotions while fostering a welcoming atmosphere.
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Coordinated detailed record-keeping, and personalized customer interactions to enhance overall experiences.
August 2017 to February 2019
Teaching and Marketing Volunteer
Sankalp: A Pledge To Change
New Delhi, India
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Proposed online and multiple-channel campaigns to marketing executives. Created and implemented content and communications strategy for Instagram.
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Collaborated with other marketing staff to integrate marketing strategies across multiple channels to raise funds.
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Assisted children belonging to low-income households with school work and taught them english, math and drawing. Planned and executes different activities such as talent hunt, spelling bee.
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Convinced families to send their children to school. Collaborated with supervisors to plan and manage various fundraising events.